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HTC One M9: Robert Downey Jr. returns in crazy new ads

by Jacob Kleinman | March 19, 2015March 19, 2015 10:20 am PDT

Remember the last time HTC and Robert Downey Jr. teamed up? Things got pretty weird. So it’s no surprise that the company’s new HTC One M9 ad campaign featuring RDJ is just as bizarre. In fact, it might be even weirder.

All ten short videos, which popped up on YouTube earlier this week, take place in a stark white room where the Iron Man star engages in different strange activities. There’s no dialogue and the whole thing feels more like modern art than an ad campaign. The HTC One M9 doesn’t even get much focus beyond a brief mention at the end of each 30-second spot.

Hopefully this isn’t the end of HTC’s new partnership with Robert Downey Jr., and we’d love to see future ads with actual dialogue and maybe even a coherent story. We really liked the Gary Oldman commercial released with last year’s HTC One (M8), so clearly there’s still hope the company can come up with something clever for the M9 as well.

For now, check out all 10 new videos below, but don’t say we didn’t warn you when things get weird.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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