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DeNA went after Nintendo partnership for five years

by Joey Davidson | March 18, 2015March 18, 2015 7:30 pm EST

Snot Nosed Kid - Wind Waker

Yesterday, Nintendo and Japanese mobile game company DeNA announced massive news. The two companies have partnered (with each buying up stock in the other) in order to bring Nintendos IPs into the mobile gaming space and lay the groundwork for a better system network.

Nintendo’s stock almost immediately took off as investors have finally received what they’ve been asking for over the last several years; that is, a move by Nintendo in the smartphone gaming space. Investors haven’t been the only ones pushing for this, it appears. DeNA has been after Nintendo to go mobile alongside them for roughly five years.

DeNA West CEO Shintaro Asako toldĀ GamesBeat that “the reason [Nintendo] were convinced they wanted to work with us was that we were so determined to work with them that we have really been talking to them since 2010.” He went on, “yes, we were talking to them for a long, long time.”

So, why did Nintendo finally go for it? It’s the network structure it was after. The backend. “Backend is not something people see every day,” explained Asako later in the same interview. “We’re willing to help them build that really sophisticated backend structure. It is not a sexy part, but we’re willing to do it.”

This partnership has been immediately beneficial for both Nintendo and DeNA. We’ll see how it turns out in the long run, but with the latter working on the former’s backend system in preparation for the Nintendo NX (the next console), this could be huge.


Joey Davidson

Joey Davidson leads the gaming department here on TechnoBuffalo. He's been covering games online for more than 10 years, and he's a lover of all...