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Apple supposedly has a team exploring “augmented reality applications”

by Brandon Russell | March 18, 2015March 18, 2015 6:00 pm EST


Apple has its hands in a lot of different jars—at least according to a wide range of rumors. Among them is a new augmented reality project that could be similar in scope to Microsoft’s HoloLens.

According to Piper Jaffray analyst Gene Munster, Apple has a team exploring the wide world of “augmented reality applications.” The focus of the project is apparently to make some sort of face computer that’s both functional and fashionable—and according to Munster, socially acceptable, which is a key component, as Google found out.

Of course, Munster’s report is stamped with a major caveat: “At this point, we believe it is difficult to determine if or when these experiments might yield a product,” Munster said. As the great Bobby Boucher remarked, “By leaving [his] predictions vague and generalized, there’s less of a chance of someone finding out [he’s] a phony.”

It’s not uncommon to hear that a company like Apple would be exploring any number of product categories. I wouldn’t be surprised if someone up in Cupertino was researching a new type of toothpick. As MacRumors points out, Munster doesn’t have the most stellar track record when predicting Apple’s future, so it’s tough to say if indeed Apple is working on augmented reality.

There have been hints of a possible VR headset coming from Apple, so perhaps the two projects are one in the same.


Brandon Russell

Brandon Russell likes to rollerblade while listening to ACDC.