It’s the end of an era. Microsoft confirmed recently that it plans to largely replace the “Internet Explorer” branding of its web browser when it finally releases its new “Project Spartan” browser later this year.
Microsoft’s marketing chief Chris Capossela revealed the changes during a Microsoft Convergence discussion on Monday, The Verge said. Capossela said Microsoft hasn’t settled on a new name for its browser just yet – Spartan seems cool enough – and but that the branding for Microsoft’s browser is certainly set to change.
“We’re now researching what the new brand, or the new name, for our browser should be in Windows 10,” Capossela explained. “We’ll continue to have Internet Explorer, but we’ll also have a new browser called Project Spartan, which is codenamed Project Spartan. We have to name the thing.”
Previous releases of Internet Explorer, such as Internet Explorer 6, have arguably sullied the name for Microsoft. Capossela said research shows that using “Microsoft” in the name has appeal among consumers, however, particularly those who are using Chrome. He didn’t provide any examples of the current names in testing, but the final moniker will likely make its debut when Windows 10 launches later this year.
Internet Explorer will still exist, The Verge explained, but in more enterprise-facing versions of Windows 10. While it may seem sad – Internet Explorer has been a staple since Windows 95, after all – it’s a much needed change. A new name may be all it takes to woo users back from Chrome and Firefox.