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YouTube adds interactive cards to videos

by Jacob Kleinman | March 16, 2015March 16, 2015 3:45 pm PDT

youtube cards

YouTube annotations can be useful or even fun, but most of the time they’re just annoying. Now, Google’s replacing those small boxes of text with larger interactive Cards that show up on both mobile and desktop.

There’s a few key advantages to Cards over the old annotations. First, they look a lot nicer, adopting the same Material Design style featured in apps like Google Now. Second, each Card stays hidden as a teaser in the top right until you want to see it. Third, it looks like all Cards will stick to the right side in general, instead of scattering across the screen.

For now, YouTube will offer both options at once, though the goal is to eventually phase out annotations entirely. That won’t happen until Cards work as a perfect replacement. At the moment, there are only six types of Cards, covering merchandise, fundraising, fan funding, video, playlists, and links to websites, though more options will likely roll out in the near future.

You’ll probably begin to see YouTube Cards pop-up in the next few days. For now, check out one example offered up by Google with today’s news in the video below.

YouTube Blog

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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