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Samsung to bet big on premium smartphones this year

by Todd Haselton | March 13, 2015March 13, 2015 8:00 am PDT

Samsung’s Galaxy S6 and Galaxy S6 Edge, introduced earlier this month during Mobile World Congress in Barcelona, are arguably the company’s most premium smartphones to date. The new strategy of using premium materials and high-end displays will continue, a Samsung executive told Bloomberg recently.

That suggests we should expect the Galaxy Note 5, or whatever Samsung ends up calling the phone, to offer a metal body and the latest display technology. It also suggests that Samsung is going to apply this strategy throughout its entire premium smartphone lineup, so we may see other devices introduced throughout the year with aluminum bodies, too.

“Samsung Electronics aims to consolidate its leadership in the premium market and plans to newly change the smartphone line-up to strengthen competitiveness,” Samsung’s head of mobile JK Shin told Bloomberg.

The move away from plastic and cheaper materials is Samsung’s attempt to compete directly with Apple and other premium smartphone makers to regain some of the market share it lost in 2014.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...