The streaming wars are heating up, and Showtime doesn’t want to be left out in the cold.
Speaking at the Deutsche Bank Securities 2015 Media, Internet & Telecom Conference, CBS chairman Les Moonves stated that “the days of the 500 channel universe are over.” As to what he meant by that, Moonves stated that Showtime – which is owned by CBS – would launch a service similar to HBO Now “in the not-too-distant future.”
We just finally learned the details of HBO Now this week when it was announced that it would be exclusive to Apple devices when it launches in April with a monthly subscription price of $14.99. If Showtime plans to follow a similar model, we can expect that it will launch at a similar pricing model.
Moonves also used this speaking opportunity to discuss how successful he feels CBS All Access has been, although he didn’t share any information as to how many subscribers the service has picked up.
While this should be exciting news to the growing legions of people that have cut the traditional cable and satellite cords, it’s also concerning in how quickly you might rack up a bill even larger than what you paid before. While it may be annoying how providers package their channels, you can, for instance, with DirecTV add all of the movie channels it offers for $50 a month depending on the package. That includes HBO, Showtime, Starz, Cinemax, Encore and so on. If you really only want one premium channel, then, yes, this is a winning option, but if you want more than one of them you will have to consider if it would be cheaper to stick with a more traditional solution.
There is no firm date yet for Showtime’s app to launch, but our guess is it won’t be too long as CBS won’t want HBO to have too much of a head start.