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Apple Watch: Apple places big order ahead of launch

Pre-orders for the Apple Watch will kick off in April ahead of the device’s official launch on April 24. It’s still too early to understand what sort of demand there’s going to be for the Apple Watch and for what models, though presumably the most affordable $349 option will be more popular among budget-conscious buyers. According to one report out of China, Apple has a limited number of units ready to ship.

UDN said on Wednesday that Apple has about 3 million Apple Watch units geared up for launch day, and that most of those were produced by Quanta Computer in China. That should be enough units to meet demand, at least if we’re to consider that it took Pebble more than a year to ship more than 1 million units, and that Android Wear shipments are somewhere in the 700,000 units area.

Still – Apple’s planning a broad international launch of the Apple Watch, and the company shipped a total of 74.5 million iPhone units during its fiscal Q1. Sure, not every single iPhone owner is going to buy an Apple Watch, but the shipment figure suggests that Apple is extremely bullish on its new Apple Watch. Come April 24, we’ll see just how many are available, or if there are indeed shortages.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...