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Apple studied platinum Apple Watch, will take reservations at launch

Apple will host an event later today in San Francisco where it will finally discuss pricing options and a launch date for the Apple Watch. The Wall Street journal recently published a story covering some of the final details, which we expect Apple to confirm later today.

First, the news outlet said that Apple will allow customers who are interested in the Apple Watch to make reservations in Apple Store locations. This will allow the customer to come into the store, try on the watch, and decide which model is the right choice.

“Salespeople are being trained to understand what models best suit which customers,” The Wall Street Journal explained. Apple will sell three different models, including the Apple Watch Sport, the mid-range Apple Watch and the high-end Apple Watch Edition. Each model will be available in two different sizes and with different styles of bands.

The Apple Watch Edition will be, by far, the most expensive model. Some pundits have suggested Apple may charge upwards of $10,000 for the gold version of the watch. Apparently Apple is considering even more premium materials, however. The Wall Street Journal said that Apple has “studied platinum watch design,” but that there’s no indication Apple will unveil that version during Monday’s event.

We’ll be covering the news live from San Francisco, so be sure to check back at 1:00 p.m. EST.

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...