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Apple Watch prices revealed

Apple finally revealed the prices for its Apple Watch during a press conference in California on Monday. The company had previously only said that the Apple Watch will start at $349, and now we know how much you can expect to pay for each model.

The Apple Watch Sport will be $349 for the 38mm, and $399 for the 42mm. Not cheap—more than any Android Wear device on the market, no matter which size you get.

And, wow, we hope you’re getting a healthy tax return, because the Apple Watch (steel) will be quite expensive. Apple is asking $549 to $1,049 for the 38mm, or $599 to $1,099 for the 42mm, with pricing depending on the watch band you want.

Meanwhile, the Apple Watch Edition will start at $10,000! I can’t even.

Apple said limited quantities of the Apple Watch Edition will be available at launch, though I can’t imagine many people will even be able to afford one. It’s clear the Sport edition will be the one to buy for most consumers; paying $549 for a smartwatch is A LOT for most people as it is, and $10,000 is just absurd, regardless of what it does or doesn’t do.

Brandon Russell

Brandon Russell likes to rollerblade while listening to ACDC.