It looks like BlackBerry’s decision to make BBM available on competing platforms has paid off. Long regarded as one of the first great messaging services, BlackBerry on Thursday announced BBM has been downloaded more than 100 million times on Android since it was first made available in October 2013.
BlackBerry touted the figure in a blog post this week, highlighting the app’s excellent reviews and overall success. And it’s true: BBM is one of BlackBerry’s more successful products, and has remained a solid service even in the company’s darker years. But what the figure fails to reveal is just how many of these users are active. You may have downloaded BBM for the sake of nostalgia when it came out, but are you actually using the application?
Earlier this year, WhatsApp said that over 700 million people use its service every month, which gives you an idea of who the big dog is in mobile messaging. But let’s give credit where credit is do: 100 million downloads is no small figure. I just wonder how many users were quick to ditch BBM after downloading the app when it first came out. BlackBerry says that 100 million is just a fraction of the total, with users on BlackBerry, iOS and Windows Phone as well; still, no active figure to be found.
A recent update to BBM for Android added features like custom BBM PINs, Android Wear support and more.
“Just because we hit 100 million installs on Google Play doesn’t mean we have to stop there,” the company wrote. “Download the latest version today and help us get to a billion!”