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Apple Watch scoops up iF Design Award before going on sale

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Apple Watch may not be available to consumers yet, but it has already been recognized with one of the world’s most prestigious design awards. The device was handed the iF Design Gold Award for its new technologies and premium form factor.

“Apple Watch features revolutionary new technologies, a pioneering interface, and a design that honors the rich tradition of watchmaking,” iF Design says, acknowledging its digital crown, force touch input, and innovative taptic engine.

Apple has scooped up countless iF awards over the years, including 44 golds, for its Macs, iPods, and iOS devices. And it seems the Cupertino company’s first wearable is a home run in the design department, with iF’s experts already calling it an iconic product.

“The idea of combining classic materials such as leather and metal with state-of-the-art technology to create a very individual fashion accessory has resulted in a delightful product offering a holistic user experience,” the jury statement reads on iF’s website.

“The Apple Watch scores highly for each design detail and is an altogether extraordinary piece of design. For us, it is already an icon.”

That’s a pretty glowing review of the Apple Watch, and it’s only going to make fans even more interested in the device. But for many, its price tag will determine whether or not it’s an instant buy when it goes on sale this April.

Apple has already confirmed that the device will start at $349, but we still don’t know how much extra we’ll have to pay for the larger watch face, or the more premium Apple Watch and Apple Watch Edition devices.

We hope to find out more during Apple’s “Spring Forward” event, which takes place at the Yerba Buena Center in San Francisco on March 9.

iF Design

Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...

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