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Microsoft won’t launch a flagship Lumia until Windows 10 is ready


We’ve been patiently waiting for Microsoft to announce a flagship Lumia smartphone since its acquisition of Nokia was completed last March, but all we’ve really gotten is midrange handsets designed to be affordable. And that’s all we’re going to get until Windows 10 is ready.

After announcing the Lumia 640 and the Lumia 640 XL at Mobile World Congress in Barcelona today, Microsoft confirmed to The Verge that it has no plans to launch a flagship smartphone until it can ship it with Windows 10.

“We believe the best time to bring those flagship devices to market is when we have our very latest flagship software experience available,” said Microsoft’s director of phone marketing, Neil Broadley. “We’re focusing our flagship development for slightly later when Windows 10 is available.”

Broadley insists that Microsoft remains “completely committed and focused” on new flagships; it’s just the company doesn’t see a good reason to launch a high-end device with software that’s going to be dying out before the end of the year. And that makes a lot of sense.

Those still waiting for a flagship Lumia will certainly be a little disappointed by the news, but they can take comfort in knowing that their next upgrade will come with Windows 10 pre-installed, and they won’t have to wait around for a software update.

In the meantime, we could see other Windows Phone 8.1 flagships from the likes of HTC, Samsung, and others for those who really, really can’t wait for Microsoft’s next big thing — or just don’t want a Lumia smartphone altogether.

The Verge

Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...