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Google eyes Jawbone for possible investment

by Jacob Kleinman | February 26, 2015February 26, 2015 11:00 am EST


Re/code reports that Google is in talks to make a “strategic investment” in Jawbone, the gadget-maker behind popular fitness-tracking wearables like the UP24 and Jambox speakers. However, discussions between the two companies are still in the very early stages, and it’s unlikely Google could end up actually buying the smaller firm anytime soon.

It’s unclear exactly how much Google plans to invest, and Re/code notes that Jawbone has also met with several other possible investors as it looks to raise a new round of funding. Still, a partnership with the search giant may have big implications. For Jawbone it could mean prime placement for its fitness app on future Android devices, and an extra boost for its hardware as well.

Even if Google isn’t planning on buying Jawbone right now, we wouldn’t rule out an acquisition entirely. After all, the Mountain View company made a similar investment in Nest before scooping up the firm entirely. We wouldn’t be surprised to see something similar happen again.

Before any of that can happen though, Google will actually need to invest in Jawbone. For now, this whole thing is just another rumor, but we’ll be keeping an eye out for an more news of a potential deal between the search giant and the popular gadget-maker.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...