Sorry Microsoft and BlackBerry. The smartphone market is officially a two-platform race, with IDC reporting that Android and iOS currently command 96.3 percent of the mobile market. That doesn’t leave much room for a third operating system, at least for now.
The new report, which covers the final quarter of 2014, reveals that Apple and Google continued to edge out the competition last year. iOS’ market share actually dipped slightly in 2014 from 15.1 percent to 14.8 percent, despite the iPhone 6’s massive popularity and an increase in overall sales. Meanwhile, Android picked up the slack, announcing its one billionth device. The Google-owned operating system jumped from 78.7 percent market share to 81.5 percent in 2014.
Windows Phone managed to eke out a small win, shipping slightly more units in 2014 compared to 2013. However, it’s market share still dropped overall to just 2.7 percent. BlackBerry fared even worse, dropping to just 0.4 percent market share by the end of the year.
Moving into 2015, we wouldn’t be surprised to see these same trends continue or even pick up speed. BlackBerry is still struggling to win back the public, though it’s possible Microsoft could turn things around with Windows 10. Google will likely continue to dominate, while Apple has already carved out a solid niche for itself.
Then again, maybe this will be the year an unexpected competitor finally storms the market, but for now that seems pretty unlikely.