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Amazon bringing Firefly to its Fire HD tablets

by Jacob Kleinman | February 25, 2015

The Fire Phone might have been a flop, but Amazon still packed some impressive technology into its first smartphone. Now, one useful feature is making the jump to the company’s Fire HD tablets.

Amazon announced today that its Firefly app will launch on its Fire HD lineup in the next few weeks as an over-the-air update. The app, which is already available on the Fire HDX 8.9, makes it easy to identify any physical object or piece of media by simply pointing your camera at it. The main goal is to make it even easier to buy more stuff from Amazon, but the results are still pretty cool regardless.

Point your device at a new video game, a book or even a barcode and Amazon will quickly identify it, making it easy to compare prices.¬†Firefly will also identify movies and TV shows, grabbing the relevant info from IMDB on the spot, or identify a song using your device’s speakers.

Amazon hasn’t said exactly when the update will be available, but it should arrive pretty soon. The company also offers a similar feature through the official Amazon iOS app if you want to try out Firefly for yourself right now.


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Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...