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Apple’s Genius Bar is about to be even more amazing

by Jacob Kleinman | February 24, 2015February 24, 2015 12:30 pm EST

Apple Store Genius Bar

Apple’s Genius Bar is already pretty great, but it could get even better starting next month. A new report from 9to5Mac claims the company is planning a total overhaul in an effort to improve its in-store customer service.

Spearheaded by Apple’s retail chief Angela Ahrendts, the new system should make it easier to set up a Genius Bar appointment from start to finish. The next time you walk into an Apple Store you’ll likely be able to describe your issue with the first employee you see, who will then submit it on an iPad. In response, you’ll get an estimated wait time depending on the problem.

After that, Apple will ask for your phone number and you’ll be free to leave. From that point on you’ll receive text messages letting you know when the Genius Bar has confirmed your request, when it’s time to head back to the store, and when a technician can see you along with where to find them in the store.

It sounds like a pretty great system, and a number of Apple employees told 9to5Mac it’s one of the biggest retail changes the company has seen in years. Of course, you’ll still be able to sign up online and skip the waiting process entirely if you prefer, but this should make random drop-ins a whole lot easier.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...