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New Apple ad encourages you to make a film with iPad

by Killian Bell | February 23, 2015February 23, 2015 5:00 am EST


During last night’s star-studded Oscars, Apple aired its latest commercial that appropriately encourages fans to “make a film with iPad.” The one-minute video features voiceover from Martin Scorsese, and, of course, was shot entirely on an iPad Air 2.

Just like Apple’s last iPad ad, which aired during the Grammy Awards and encouraged us to make music on the popular slate, this one comes with an accompanying webpage that tells us more about the apps used and the stories behind the commercial.

“Pad is the ultimate tool for independent filmmakers,” Apple says. “It lets them chase their ambitions and dive deeper into the work they’re so passionate about.”

Apple showcases how students at Los Angeles County High School for the Arts use the iPad to write, produce, shoot, score, and edit films “in a matter of days.” Some of the apps they use include Final Draft for scriptwriting, FiLMiC Pro for shooting, GarageBand for composing the score, and VideoGrade for adjusting things like color and saturation.

On Apple’s website, there are a series of additional videos with LACHSA students that provide a brief glimpse at what the iPad means to them, and how they use it; just follow the source link below.


Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...