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Apple pressures devs to finish Apple Watch apps ahead of April launch

by Brandon Russell | February 16, 2015February 16, 2015 4:00 pm EST

Ahead of the Apple Watch’s April launch, developers have been invited up to Apple’s campus in Cupertino to help finish up their applications. 9to5Mac reports “approximately” twenty different developers made the trip up to Apple’s walled garden to get face-to-face time with Apple engineers. The hope is to assist these developers with their WatchKit-based applications to ensure the Apple Watch has a reasonable ecosystem at launch.

“The developers invited by Apple to Cupertino range from those behind titles for sports applications and task management software,” 9to5Mac said.

Additionally, Apple has allegedly met with bank executives to work on integration with Apple Pay, which users will be able to take advantage of when the wearable is released. Among them, according to 9to5Mac, includes developers representing banks located overseas—Germany is mentioned—hinting that Apple is ready to take Apple Pay global. A previous report claimed the service was close to launching in China, while another report pointed to Canada as another possible market.

9to5Mac suggests Apple could be gearing up to show off these apps in action during a media event, which is why the developers are being urged to finish their apps. The iPhone maker is expected to send out invites to an event any day now—for one probably being held in March—where we’re expecting to hear more about Apple’s fabled MacBook Air redesign, among other things.

Developers who have had the chance to use the Apple Watch have apparently described the wearable’s digital crown as “really nice,” though other features, such as the watch’s Taptic Engine, “is not as impressive as expected.” That’s unfortunate. However, 9to5Mac says one developer very familiar with Android Wear described Apple Watch’s OS as much more sophisticated.

It’s imperative for Apple to have a strong app ecosystem when the Apple Watch launches in April. Along the same lines, it’s no surprise to hear the company might use a media event to hype up how these apps will take advantage of Apple’s wearable platform. We’ll see pretty soon here if Tim Cook and company have anything of note to show off.


Brandon Russell

Brandon Russell likes to rollerblade while listening to ACDC.