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Mysterious Apple project said to give Tesla “Run for its money”

by Brandon Russell | February 9, 2015February 9, 2015 3:45 pm PDT


A new report from Business Insider claims Apple is working on something that will “give Tesla a run for its money.” What that something is remains unclear, though it certainly seems convenient seeing as we recently saw Apple tech attached to a seemingly random, nondescript van.

A supposed Apple employee in a surprisingly sharing mood reached out to Business Insider and divulged quite a bit of information. The anonymous source apparently told the site a number of Tesla employees have jumped ship to work at Apple. Why? We don’t know quite yet, but the source did say that “Apple’s latest project is too exciting to pass up.” Tantalizingly ambiguous, leaving us to come to our own conclusions.

“I think it will change the landscape and give Tesla a run for its money,” the anonymous Apple employee said.

Information found on LinkedIn reveals Apple’s workforce includes about 50 former Tesla employees now working for the gilded Cupertino outfit. Business Insider points out that most of these folks specialize in mechanics, manufacturing and robotics, but that in and of itself might not mean much. Apple has dozens of employees who have specialized knowledge of such subjects. But these people are from Tesla, which could be key.

It seems radical to think Apple could be working on some sort of vehicle, but who knows? Autonomous vehicle technology appears to be the next big frontier in the automotive industry, so maybe Apple is coming up with its own platform. Perhaps CarPlay is just a small taste of Apple’s automotive ambitions.

The anonymous Apple employee sure hypes it up, but we have zero way of knowing what it is. A car? A more advanced CarPlay? A Fountain of Youth? It’s unlikely we’ll hear much about Apple’s project anytime soon, but we’ll definitely keep our eyes peeled.


Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...