Sometimes you have to test the waters before jumping in head first. That’s exactly what Xiaomi, one of the largest Chinese-based smartphone makers, seems to be doing here in the U.S.
The company has plans to host a press conference in San Francisco on Thursday, Feb. 12. For what, we don’t know. While that sounds to us like the company might be ready to make an entrance into the U.S. market, Xiaomi apparently has other plans.
A spokesperson for the company told Android Police that the event doesn’t signal the company’s intentions to expand into North America. Instead, it’s merely an attempt to become more familiar with a potential consumer base. A spokesperson had this to say about next week’s event.
Xiaomi will not be launching in the U.S. or entering the U.S. market this time, but this is an opportunity to get to know the company and leadership a bit more.
Folks expected to appear at the event includes company president Lin Bin, along with global vice president Hugo Barra, formerly of Google. If anyone among the Xiaomi ranks is going to endear the company to folks in the U.S., it’s Barra. He played a major role in Android’s development, which is obviously pertinent experience to entering a major mobile market. If anything, the event could be a “come and get us” move, made in the hopes of opening up discussions among carrier, retailer and other partners.
We’ll see what all the fuss is about next week. Xiaomi says it has no plans to enter the U.S. market at the moment, but it might be singing a different tune later this year.