CANON U.S.A. INTRODUCES THE WORLD’S HIGHEST RESOLUTION*
FULL-FRAME DSLR CAMERAS: EOS 5DS AND EOS 5DS R
Featuring Canon’s Newly Designed 50.6 Megapixel Full-frame CMOS Sensor and Dual DIGIC 6 Image Processors, New DSLRs Deliver Ultra-high Resolution Images and Enhanced Features
MELVILLE, N.Y., February 5, 2015 – Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to introduce the Canon EOS 5DSi and Canon EOS 5DS Ri Digital SLR cameras featuring the world’s highest resolution* among 35mm format DSLRs. Providing photographers with uncompromising image quality, these new EOS models incorporate a newly designed Canon 50.6 megapixel full-frame CMOS image sensor and Dual DIGIC 6 Image Processors for superb image quality and processing speed. Perfect for commercial, studio, portrait, landscape and architectural photography, or anyone looking for an affordable alternative to medium format, the ultra-high resolution of these new models allow for large-format printing and extensive cropping capability while maintaining fantastic image quality.
Maximizing the potential of the new 50.6 megapixel sensor – for the first time in an EOS camera the low-pass filter effect in the EOS 5DS R model is cancelled. The cancellation of the low-pass filter helps deliver sharp images, squeezing the most out of every pixel. Both models provide attractive options for medium format shooters especially when coupled with a wide array of over 70 creative Canon EF lenses to choose from.
“Canon is always looking to deliver the absolute best in image quality and push our technology to the limits. These cameras deliver on that pledge, providing photographers with two new incredible tools that will enable them to make the most out of every shoot,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “As photography becomes more specialized and more images are captured than ever before, the burden is on the photography equipment to keep up with the demands of today’s artistic talents. These new camera models will provide many photographers with new options to deliver their vision to clients, fans, and the world.”
Built to Maximize Sharpness
In addition to the 50.6 megapixel full-frame image sensor and Dual DIGIC 6 Image Processors, both cameras include a 61-Point High Density Reticular AF array including up to 41 cross-type AF points and EOS iTR AF for high precision autofocus. They also include the EOS Scene Detection system featuring a 150,000-pixel RGB+IR 252-zone metering sensor that provides enhanced precision and performance.
In support of such a high-resolution imaging sensor, the EOS 5DS and EOS 5DS R cameras were designed to minimize camera shake and significantly improve stability via a reinforced chassis, baseplate and tripod lug to improve rigidity. Canon also re-designed the mirror vibration control system to help reduce mirror bounce and camera shake. To help maximize stability and minimize vibrations, Canon added a new Arbitrary Release Time Lag Setting in Mirror Lock mode in both models. In addition to the standard setting (press the shutter button once to lock the mirror, then again to release the shutter), the EOS 5DS and EOS 5DS R cameras offer new setting intervals of 1/8, 1/4, 1/2, one and two seconds, releasing the shutter after the selected preset delay, allowing potential camera vibration to dissipate before shutter release.
A new Picture Style called “Fine Detail” has been added to enhance the sharpness of JPEGs and EOS Movies with three new settings: Strength, Fineness and Threshold. With such abundant resolution on each sensor, both models also provide two cropped shooting modes, while still delivering high-resolution images 30.5 megapixels for the 1.3x mode and 19.6 megapixels for the 1.6x mode. The available crop options are visible as a mask or an outline in the viewfinder; so shooters can know exactly where to frame their subject.
Capturing the Action
Like the EOS 7D Mark II, the EOS 5DS and EOS 5DS R cameras feature an advanced AE system that can detect and compensate for flickering light sources such as sodium vapor lamps that are often used in gymnasiums and natatoriums. When enabled, this anti-flicker system automatically adjusts shutter release timing to help reduce disparities in exposure and color especially during continuous shooting. And new Auto White Balance settings include Ambience Priority and White Priority (for use when shooting under tungsten lighting).
Photographers and cinematographers will appreciate improved custom controls including a built-in intervalometer and bulb timer to enable the capture of time-lapse images and long-exposure images. These features are ideal for recording fireworks, star trails, sunrises and more.
Both models feature Intelligent Viewfinder II providing approximately 100 percent field of view, while adding the ability to display cropped shooting frames and superimpose a customizable selection of camera settings and data such as dual-mode electronic level display and grid, as well as exposure, white balance, metering, drive, image quality and AF modes. A new Customizable Quick Control Screen, another first for EOS cameras, allows photographers to quickly change frequently used camera settings and functions.
The EOS 5DS and EOS 5DS R cameras continue the EOS Movie tradition with the ability to shoot in 1080p Full HD up to 30p or 720p HD video up to 60p. A creative Time Lapse Movie function, a first for EOS cameras, takes a continuous series of still photographs and automatically combines them in camera into a Full HD movie file. Interval adjustments can be set from one second to 99 hours, 59 minutes and 59 seconds. The number of shots possible range from 2 to 3,600 with a maximum of two minutes and 30 seconds of playback time. In addition, high-speed continuous shooting up to five-frames-per-second (fps) at full 50 megapixel resolution allows users to capture fast action.
The EOS 5DS and EOS 5DS R cameras feature dual card slots for CF and SD memory cards, including Ultra High Speed (UHS-1) SD cards. Built to last, the cameras also feature a shutter durability rating up to 150,000 cycles, the same as the EOS 5D Mark III.
The EOS 5DS and EOS 5DS R Digital SLR cameras are scheduled to be available through authorized Canon dealers in June 2015 for estimated retail prices of $3,699.00 and $3,899.00 for the body only, respectively.
For more information about the Canon EOS 5DS and EOS 5DS R Digital SLR cameras, the full list of product specifications and compatible lenses, please visit www.usa.canon.com/eos. For imaging community news, events, tips, product information, and more follow @CanonUSAPro or @CanonUSAImaging on Twitter.
CANON U.S.A. ANNOUNCES NEW EOS REBEL DSLR CAMERAS FEATURING 24.2 MEGAPIXELS AND WIRELESS FUNCTIONALITY
The new EOS Rebel T6s and EOS Rebel T6i 1 DSLR cameras combine affordability with workhorse imaging features and functionality
MELVILLE, N.Y., February 5, 2015 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the addition of two new DSLR cameras to its popular EOS Rebel lineup: the EOS Rebel T6s Digital SLR camera, and the EOS Rebel T6i Digital SLR camera. Featuring a newly developed 24.2 megapixel Canon CMOS imaging sensor, both cameras deliver the highest resolution available amongst EOS models with an APS-C format sensor. Additionally, the cameras feature built-in Wi-Fi® and NFC™ capabilities – a first for the Canon EOS Rebel system – making snapping and sharing high-quality, treasured images seamless.
“The Canon EOS Rebel series is one of the most popular lines of DSLR cameras on the market, and we are proud to continue to innovate and upgrade this line with features such as wireless connectivity and improved image capture capabilities,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “As the popularity of this line grows with consumers, we’re excited to launch the EOS Rebel T6s as our new flagship camera in the Rebel line, as well as have another budget-conscious offering in the line with the Rebel T6i.”
With multiple features most commonly found in advanced amateur cameras, the EOS Rebel T6s is designed for photography enthusiasts, or those who are already experienced with entry-level cameras who want to take high-quality photos and videos, and look for more advanced features and functions. For more casual photography needs, or for users looking to purchase their first DSLR camera, the EOS Rebel T6i camera prioritizes affordability, without sacrificing basic SLR performance attributes like quick shutter response, and compatibility with Canon’s impressive line of interchangeable lenses and accessories.
Outstanding Image Capture Features
The new EOS Rebel cameras have an extensive ISO range of 100-12800 (expandable to 25600) to accommodate shooting situations ranging from bright sunny days at the beach to dimly lit indoor dance recitals. The high-performance DIGIC 6 image processor helps provide outstanding image quality and speed, so pictures are clear and sharp.
Building on the image capture functionality of their predecessors, the EOS Rebel T6s and EOS Rebel T6i cameras feature Canon’s new Hybrid CMOS AF III image sensor-embedded autofocus system, which allows for high levels of speed and accuracy when capturing Full HD video or high-resolution photos in Live View. This is particularly useful when capturing children playing sports, or animals in the wild, when it’s imperative to get the shot at the exact moment action is happening. Helping photographers capture those special moments, the cameras have high-speed continuous shooting up to five frames-per-second (fps). For photographers who prefer to compose their images through a viewfinder, the new EOS Rebel T6s and EOS Rebel T6i cameras have a 19-point all cross-type AF system that allows for superb autofocus, as well as focus area selection modes.
Brand-new to the EOS Rebel line, the cameras feature built-in wireless capabilities,which allow users to wirelessly transfer images and videos with ease to compatible smartphones and tablets through Canon’s newly updated and free Camera Connect app.2 Images and videos can also be shared wirelessly to a wide range of popular social networking sites through Canon iMAGE GATEWAY. 3 The camera’s built-in NFC (Near Field Communication)4 allows quick and simple pairing to a compatible Android device, or devices that support NFC like the new Canon Connect Station CS100 photo and video storage and sharing device. The built-in Wi-Fi functionality also allows users to wirelessly print their images to any compatible printer, like the PIXMA MG7520 or PIXMA iP8720.
With an intuitive design that allows for an optimal photographic experience, the new EOS Rebel cameras have a three-inch Vari-Angle Touch Screen Clear View LCD monitor with approximately 1,040,000 dots. This design enables flexible positioning for high or low framed shots, as well as clear viewing even when outdoors in the sunlight. Additionally, the cameras feature the latest version of Canon’s EOS scene analysis system, which helps photographers capture beautiful images in a wider range of situations by detecting near-infrared light and flickering light sources. Also new to the entire EOS system, both models feature color tone detection, which helps ensure individuals in photographs are properly focused and/or exposed by adjusting both autofocus and exposure metering.
Full HD Video Capture
The EOS Rebel T6s and EOS Rebel T6i cameras feature EOS Movie mode which captures Full HD 1080p resolution video up to 30 fps in MP4 format for high quality shooting and easy movie sharing on select social networking sites. Manual exposure control, digital zoom and an external stereo microphone jack are provided for advanced users using the EOS Rebel T6s.
Expanded Creative Functionality
Allowing for full creative control, the new EOS Rebel cameras offer creative filters available as presets for photos and movies. These filters can be displayed in real time during Live View shooting, providing an easy way for users to enhance their creative work. Users can further expand their artistic abilities right from the camera with Creative Filters such as Fisheye Effect, Toy Camera Effect and Monochrome mode. Fisheye Effect gives images a panoramic look and feel, Toy Camera Effect adds a grainy look to soften photos, illustrating a vintage appearance and with Monochrome mode, photos can either have black-and-white, blue or sepia tones, to display a more classic appearance.
Advanced Features & Capabilities
For photographers who desire more advanced features, the EOS Rebel T6s is the first EOS Rebel class DSLR camera to feature a top LCD panel, Quick Control Dial, Horizontal Level and built-in HDR movie capabilities. The new camera is also the first model in the EOS Rebel series to feature Servo AF in Live View, allowing continuous tracking of moving subjects during burst mode shooting sequences.
The EOS Rebel T6s Digital SLR camera and EOS Rebel T6i Digital SLR camera are scheduled to be available at the end of April 2015. The estimated retail price of the EOS Rebel T6s is $849.99 for the body only, and $1,199.00 bundled with an EF-S 18-135 STM lens. The EOS Rebel T6i has an estimated retail price of $749.99 for the body only, $899.99 bundled with an EF-S 18-55 STM lens, and $1,099.00 bundled with an EF-S 18-135 STM lens.
For more information about the entire Canon EOS Rebel lineup, please visit www.usa.canon.com/eos.
THE NEW POWERSHOT SX410 IS AND POWERSHOT ELPH 350 HS CAMERAS WITH UPGRADED FEATURES HELP USERS ENHANCE THEIR PHOTOGRAPHIC ABILITIES
The PowerShot SX410 IS Digital Camera Features a Compact Body with an Impressive 40x Optical Zoom Lens, while the Stylish PowerShot ELPH 350 HS Offers a 20.2 Megapixel CMOS Sensor, Built-in Wi-Fi and NFC Capabilities
MELVILLE, N.Y., February 5, 2015 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the new PowerShot SX410 IS and PowerShot ELPH 350 HS[i] compact digital cameras. Weighing just .4 ounces more and measuring only .2 inches longer than its predecessor, the PowerShot SX410 IS camera boasts an upgraded 40x optical zoom range (equivalent to 24-960mm), making it a convenient choice for users who want to combine portability and telephoto reach into one powerful digital camera. The PowerShot ELPH 350 HS is a high performance stylish compact digital camera with a 12x optical zoom lens (equivalent to 25-300mm) and an impressive 20.2 megapixel[ii] CMOS sensor, with built-in Wi-Fi® and Near Field Communications (NFC)capabilities.
“At Canon U.S.A. we aim to make capturing images and video as easy as possible for photo enthusiasts,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “With the introduction of the PowerShot SX410 IS and the PowerShot ELPH 350 HS, users will find improved imaging features in compact camera bodies, making either camera model a convenient choice for those passionate about photography at almost any level or budget.”
The PowerShot SX410 IS Digital Camera
The PowerShot SX410 IS Digital Camera is the latest super zoom camera to be added to Canon’s SX-series lineup. With a 40x optical zoom range, an Intelligent IS image stabilization system and a 20 Megapixelii CCD sensor, the PowerShot SX410 IS camera gives users the features they need to capture every photographic moment in high resolution. The lens and sensor provide powerful performance in a very compact and portable body – weighing less than 11.5 ounces and measuring just 2.72 inches high and 3.35 inches deep from the rear LCD screen to the front of the lens.
The PowerShot SX410 IS camera is always ready for action with a dedicated movie button to easily start and stop recording 720p HD video. Additionally, the PowerShot SX410 IS camera can capture tight close-up shots of subjects from far distances through the use of the camera’s full 40x zoom range. The camera is also outfitted with ECO mode to help extend battery life allowing more photos to be taken over a longer period of time.
The camera’s Smart AUTO mode sets the ideal image quality settings by intelligently selecting from 32 pre-defined scene modes for still shots and 21 scene modes for video. Users can further expand their artistic abilities right from the camera with Creative Filters such as Fisheye Effect, Toy Camera Effect and Monochrome. Fisheye Effect gives images a panoramic look and feel, Toy Camera Effect adds a grainy look to soften photos, illustrating a vintage appearance and with Monochrome mode, photos can either have black-and-white, blue or sepia tones, to display a more classic appearance.
The PowerShot SX410 IS camera is scheduled to be available in March 2015 in red or black for an estimated retail price of $279.99.
The PowerShot ELPH 350 HS
Building on the PowerShot ELPH series’ “Circle in a Box” design and the heritage as one of the leaders in digital camera market share, the new PowerShot ELPH 350 HS camera offers users high performance that is perfect for everyday use. Featuring a 12x optical zoom lens and a high-resolution 20.2 Megapixeli CMOS sensor, the new PowerShot ELPH 350 HS camera is capable of capturing sharp images with the superb quality. With Intelligent IS to help optimize image stabilization, a built-in flash and ample low light sensitivity up to ISO 3200, users can create images that are sharp and virtually shake-free in a wide range of shooting conditions both indoors and out.
The PowerShot ELPH 350 HS digital camera is equipped with built-in Wi-Fi, allowing for wireless transferring of images and video to compatible mobile devices[iii], Wi-Fi enabled computers and select social networking sites, making it easy to share images anytime or anywhere. The built-in Wi-Fi allows users to wirelessly print their images to any compatible Canon printer, like the PIXMA MG7520. Users can also shoot remotely via Wi-Fi using a compatible smartphone or tablet and the free Canon Camera Connect app[iv], so everyone can be included in group photos. With its built-in NFC feature, the PowerShot ELPH 350 HS camera can quickly pair to compatible Android devices[v], as well as to the recently announced Canon Connect Station CS100 photo/video storage and sharing device.
When photographing people, users can enable the Auto Zoom feature that allows the camera to identify the primary subject and immediately focus and frame it for a perfect shot. With Canon’s Creative Shot mode, Smart AUTO technology and Hybrid AUTO for simultaneous still and video capture, users have the ability to capture creative images with ease. Photographers can also capture moving subjects in crisp, smooth 1080p Full HD video quickly and simply by pressing the camera’s dedicated movie button. And the camera has a large 3-inch LCD screen with a resolution of 461,000 dots, perfect for quick and clear preview and review of images and video.
The PowerShot ELPH 350 HS camera is scheduled to be available in April 2015 in black and silver for an estimated retail price of $209.99.
CANON U.S.A. ANNOUNCES NEW EF 11-24mm f/4L USM
ULTRA WIDE-ANGLE ZOOM LENS
New Optical Array Delivers Images with Tremendous Depth and Linear Perspective
MELVILLE, N.Y., February 5, 2015 – Canon U.S.A., a leader in digital imaging solutions, is proud to introduce the superb new Canon EF 11-24mm f/4L USM ultra wide-angle zoom lens designed to deliver high quality, minimally distorted images throughout the entire zoom range. Featuring the widest angle of view (126º05’ diagonal) ever achieved for a rectilinear full-frame Digital SLR lens*, and a minimum focusing distance of 11 inches (at 24mm), this new lens is ideal for professionals who want the ultimate in creative image expression with sharp, crisp detail whether shooting entire buildings from a close position, entire stadium shots from a high-vantage point, large group photos at a scenic wedding or even astrophotography. Cinematographers will be equally as impressed with the lens’ ability to retain straight lines.
Fully compatible with all EOS cameras, but particularly effective with full-frame cameras such as the new Canon EOS 5DS and EOS 5DS R Digital SLR cameras also announced today, this new L-series lens features newly developed optics comprised of 16 elements in 11 groups with a three group zoom system and rear focus. The new optical design utilizes four aspherical lens elements to help minimize distortion from the center of the image to the periphery, across the entire zoom range. This new optical array provides straight lines with minimal curve throughout the zoom range, ideal for architectural, event, and forensic photography. The lens also features one Super UD element and one UD lens element to help significantly reduce chromatic aberration and deliver sharp images with high resolution. Canon’s advanced lens coating technologies are also liberally employed to help minimize ghosting and flare, while simultaneously enhancing accurate color balance and maximum light transmission efficiency.
“Canon is very proud of its optical heritage. The creation of this new lens continues our tradition of providing photographers with unique image-making solutions that are not only thoughtfully designed but precisely engineered and manufactured,” said Yuichi Ishizuka, president and COO of Canon U.S.A., Inc. “The new Canon EF 11-24mm f/4L USM ultra wide-angle zoom lens features newly developed optics and an unprecedented combination of Canon optical technologies. We are very eager to see the beautiful images that photographers will create using this new lens with Canon EOS DSLR and Cinema EOS cameras.”
The new Canon EF 11-24mm f/4L USM lens’ impressive 11mm starting focal length and 9-blade circular aperture help deliver beautiful, high-quality, detailed images. The new lens accurately reproduces straight lines in the subject with minimal distortion, ideal for architectural and landscape photographers looking to create images with tremendous depth and strong perspective.
Wide-angle lenses are especially prone to flare and ghosting. To help reduce these effects, the new Canon EF 11-24mm f/4L USM lens features Canon’s proprietary Sub-Wavelength Structure Coating (SWC) and Air Sphere Coating (ASC). SWC is applied to the rear surface of the first and second aspheric lens elements, while ASC is used on the front of the fourth element. The SWC coatings are particularly effective for combatting flare and ghosting caused by light rays entering the lens at a large angle of incidence, while the ASC coating helps mitigate the same problems for light rays entering the center of the lens. The new lens also employs Canon’s Super Spectra Coating (SSC) to enhance light transmission while at the same time optimizing color reproduction accuracy.
The Canon EF 11-24mm f/4L USM lens features a meticulously designed inner focusing system and zoom ring, as well as a built-in petal type lens hood with light-shielding grooves. Along with a high-speed CPU and optimized AF algorithms, this lens enables fast and accurate autofocusing, while its full-time manual focus feature allows manual focus adjustment even in AF mode. As with all L-series lenses, this durable new lens is highly resistant to dust and water — ideal for outdoor photography even when conditions are harsh. In addition, a fluorine coating on the front and rear surfaces of the lens helps reduce smears and fingerprints and makes the lens easier to clean.
Pricing and Availability
The Canon EF 11-24mm f/4L USM ultra wide-angle zoom lens joins the robust line up of Canon f/4L USM zoom lenses including 16-35mm, 17-40mm, 24-70mm, 24-105mm, 70-200mm, and 200-400mm + 1.4X Extender models. It is scheduled to be available in late February 2015 for an estimated retail price of $2,999.00. For more information please visit: http://www.usa.canon.com/cusa/professional/products/lenses/ef_lens_lineup/lens_uw_pro
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranked third overall in U.S. patents granted in 2014† and is one of Fortune Magazine’s World’s Most Admired Companies in 2014. In 2014, Canon U.S.A. received the PCMag.com Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the 11th consecutive year. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.
[i] The PowerShot ELPH 350 HS has not been authorized as required by the rules of the Federal Communications Commission. This device is not, and may not be offered for sale or lease, or sold or leased, until authorization is obtained.
[ii] Image processing may cause a decrease in the number of pixels.
[iii] Compatible with iOS versions 6.0/6.1/7.0/7.1/8.0/8.1, Android Smartphone versions 2.3.3/4.0/4.1/4.2/4.3/4.4 and Android Tablet versions 4.0/4.1/4.2/4.3/4.4. Data charges may apply. With the download of the free Canon Camera Connect app. This Software helps enable you to upload images to social network services. Before uploading images, please be aware that image files may contain privacy–‐related information such as people and places. If necessary, please delete such information. Canon does not obtain, collect or use such images or any information included in such images through this software.
[iv] With the download and installation of the free Canon Camera Connect app.
[v] Compatible with Android devices version 4.0/4.1/4.2/4.4.
Canon introduced a bunch of new cameras across its lineup on Thursday. It added new shooters to across prosumer, consumer, point and shoot categories and even a new lens.
The most exciting announcement is the 50.6 megapixel Canon EOS 5DS and the Canon EOS 5DS R 35mm DSLRs. The new DSLRs incorporate 50.6 megapixel full-frame CMOS image sensors, dual DIGIC 6 image processors, 61-point HDR AF array including up to 41 cross-type AF points. It wil be sold along-side the existing EOS 5D Mark III. The EOS 5DS and EOS 5DS R 1080p video up to 30p or 720p video up to 60p and will feature dual card slots for CF and SD (including UHS-1) cards. The EOS 5DS will retail for $3,699.00 while the EOS 5DS R will sell for $3,899.00. The EOS 5Ds and 5DS R will be available in June.
Canon also introduced a couple new consumer DSLRs in the form of the EOS Rebel T6i and the T6s. The new Rebels will feature a 24.2 megapixel processor, DIGIC 6 processor, built-in Wi-Fi, NFC and ISO range of 100 to 12800 (expandable up to 25600). Both cameras capture video at 1080p (up to 30 fps). With NFC and Wi-Fi capability we’re told video and photo sharing is much easier. The T6i starts at $749.99 (body only) and the T6s is expected to go on sale at $849.99 (body only), both will be available at the end of April.
The PowerShot line also adds a pair of new point and shoot cameras with the announcement of the PowerShot SX410 IS and the PowerShot ELPH 350 HS. The SX410 IS measures in at just 11.5 ounces and boasts 40x optical zoom range (24-960mm equivalent). The PowerShot ELPH 350HS meanwhile delivers a 12x optical zoom lens (25-300mm equivalent) with a 20.2 megapixel CMOS sensor, built-in Wi-Fi and NFC. The PowerShot SX 410 IS will be available in black or red starting in March with retail price of $279.99. The PowerShot ELPH 350 HS will be available in black and silver in April with a retail price of $209.99.
Canon also announced a new ultra wide-angle zoom lens that promises to deliver “high quality, minimally distorted images through the entire zoom range”. The Canon EF 11-24mm f/4L USM ultra wide-angle zoom lens has the widest angle of view, measuring in at 126o05’. The new lens will retail for $2,999.00 and will be available later this month.1