Rolling Stone’s archive of music and cultural coverage dates all the way back to 1967, but there’s no easy way to check out all those old articles without paying for a physical subscription first… until now. The magazine is partnering with Google to open up its vault, Fast Company reports.
The archives are coming to Google Play Newsstand starting this Friday, though it won’t be all at once. Instead, Rolling Stone is offering up three or four articles from each issue for free on Google’s online store and on the magazine’s own website. Starting in 2016, those articles will be enhanced with videos, audio recordings and other multimedia.
For Rolling Stone, the goal is to drive up page views, along with interest in the iconic magazine. As for Google, the Internet giant reportedly paid somewhere in the seven figures – also known as more than $1 million – in advertising to secure the partnership. The deal should also help increase visibility for Google Play Newsstand, which the company claims offers a better experience than Apple’s iOS alternative.
At the end of the day though, the real winners are music fans who will finally have free and easy access to the some of the best music journalism of the 20th century.