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Apple Poaches Burberry’s Digital VP for Mysterious New Position

by Jacob Kleinman | January 23, 2015January 23, 2015 1:00 pm PDT

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Last year, Apple convinced Burberry CEO Angela Ahrendts to leave her position and head up retail for the Cupertino company. Now, another Burberry employee is leaving the firm for a job at Apple.

Chester Chipperfield served as Vice President of Digital and Interactive Design at Burberry for four years before leaving for a position in “Special Projects” for Apple, according to his LinkedIn profile. He also confirmed the news on Twitter, sharing an Instagram post which was subsequently deleted. Very mysterious.


9to5Mac seems to think Chipperfield’s new position will focus on prepping to launch the Apple Watch. The company needs to establish an entirely new system for selling the wearable device both in stores and online, so that’s definitely not out of the question. Then again, “Special Projects” could refer to almost anything at the Cupertino campus.

LinkedIn 9to5Mac

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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