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T-Mobile “Smartphone Equality” Promises Best Deals, Even if You Have No Credit

by Todd Haselton | January 22, 2015January 22, 2015 9:00 am PDT

T-Mobile CEO John Legere speaks during a news conference at the 2014 International Consumer Electronics Show (CES) in Las Vegas

T-Mobile on Thursday announced a new initiative to attract customers to its network. CEO John Legere revealed “Smartphone Equality” which allows folks without any credit to take advantage of T-Mobile’s best deals. The carrier said that most wireless operators offer seemingly awesome specials on new phones, but then turn folks down in stores when they don’t meet the credit requirements.

T-Mobile’s “Smartphone Equality” tries to fix that, and applies to its offers such as $0 down on new smartphones, but there’s one big barrier you’ll need to cross first. In order to take advantage of T-Mobile’s deals without any credit, you’ll need to first sign up as a customer with T-Mobile and pay your bill on-time each month for an entire year. That, it seems, is enough for T-Mobile to trust your creditworthiness.

T-Mobile said it applies to “every single customer” and to both its prepaid and postpaid plans. It also applies to customers who have already been on the network for a year, starting Jan. 25. That means customers who weren’t previously eligible for $0 down deals but have paid their bills on time for the last 12 months, will now meet T-Mobile’s credit requirements. You can learn more about how it all works, and why T-Mobile is taking this path, in the video link below.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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