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Xiaomi Smacks the iPhone 6 Plus With a Frying Pan in New Ad

by Jacob Kleinman | January 21, 2015January 21, 2015 6:00 pm PDT

Xiaomi hasn’t been afraid to take on Apple directly—at least in China where it has the home-field advantage—and a new ad for the Mi Note takes a clear shot at the iPhone 6 Plus.

The short video, posted to the company’s official YouTube page, shows a group of apparent scientists trying to “fix” the new iPhone’s protruding rear camera with a frying pan. After whacking the device several times it magically transforms into the Mi Note, which features a 13-megapixel rear camera that’s flush with the rest of the device. It’s a funny ad, though whether Xiaomi can actually take on Apple’s impressive image processing remains to be seen.

On paper, the Mi Note is a solid device, though we prefer the flashier Mi Note Pro. The cheaper handset packs a 5.7-inch 1080p display, a Snapdragon 801 processor, 3GB of RAM, a 3000mAh battery, 16GB of storage and dual SIM card slots for just ¥2299 (roughly $370). Unfortunately, Xiaomi’s latest phone isn’t available yet, and probably won’t ever launch here in the U.S.

For now you can check out the full video below, just please don’t try this at home.

Xiaomi Business Insider

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...