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Fans Used A Stunning Amount of AT&T Data During the College Championship Game

by Todd Haselton | January 17, 2015January 17, 2015 11:30 am PDT


The recent college championship game between Oregon and Ohio was held in AT&T Stadium in Dallas where, of course, AT&T has been building out its network to cater to the millions of fans that come through it each year. It would be quite an embarrassment if AT&T stadium had poor service, right?

In preparation for the game and to better outfit the stadium, AT&T began upgrading the stadium’s Wi-Fi and distributed antenna system (DAS) networks. It also ran a full-scale test of its new LTE Broadcast technology, which is capable of delivering multimedia content to masses of people, like the fans in a stadium, more efficiently than a standard LTE network. All of that work paid off.

AT&T said recently that data traffic was up 107 percent during the college championship versus a regular season Cowboys game and up more than 125 percent from the Super Bowl last year at MetLife Stadium. AT&T said that 6.34 terabytes of AT&T data was consumed by the stadium, with the split coming in at about 1.41 terabytes of data on AT&T’s mobile network and another 4.93 terabytes on the Wi-Fi network.

The work isn’t finished yet, and AT&T said it’s now getting prepared for the 2015 Super Bowl in Glendale, Arizona, which kicks off on Feb. 1.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...