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E-Mail Shows Apple’s Phil Schiller Mocked Google Glass Years Ago

by Todd Haselton | January 16, 2015January 16, 2015 12:00 pm PST

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Yesterday, we learned that head of Google Nest Tony Fadell will take over the Google Glass team. Google is officially giving the wearable its own segment inside of its business, removing it from the Google X test status and is also shutting down the Explorer program. Fadell is often considered the father of the iPod, and now a new e-mail exchange published recently shows what one of his former Apple colleagues, Phil Schiller, thought of Google Glass a few years ago.

The e-mail exchange was published recently but originally occurred in 2012 between tech journalist Abdel Ibrahim and Schiller. In it, Abdel sends Schiller a post that mocked Google glass and compared it to a set of glasses worn in the movie The Jerk by Steve Martin. “That is very funny!” Schiller said, “I can’t believe they think anyone (normal) will ever wear these things. It reminds me of the push to market video goggles a few years back.”

Schiller was right, normal people didn’t really adopt Google’s wearable, but the Google Glass Explorer edition wasn’t really supposed to attract that audience. The high price and limited functionality pretty much only attracted developers and “glassholes.” Maybe Fadell can turn it into something that will gain the respect of Schiller in the coming years.

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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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