Last week, E Ink promised to unveil a “groundbreaking” new product at CES 2015. Now that the show has officially kicked off the company is ready to reveal its latest invention, and today’s news lives up to the hype.
Prism takes everything that’s great about E Ink, particularly its low energy usage, and incorporates it into building materials for walls, furniture and more. The result is a flexible surface that’s easy to program on the fly with different colors and shifting patterns. Based on early images from E Ink it looks pretty awesome.
The company notes that Prism actually uses the same pigments found in paint. Of course, E Ink’s new product is a lot more dynamic than a regular coat of paint. It can be programmed to change colors based on sound and motion, or switch with the press of a button. It’s also cheaper than covering the entire wall with an LCD or OLED screen, though Prism is much more limited in what in can display. Companies won’t be able to show detailed ads with the new material, but they could create a pattern using their brand’s colors. Hopefully we’ll see designers and architects start to make use of the new technology soon.