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iPhone Continues to Increase Its Share of Key Markets

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Apple’s latest iPhones have done wonders for the Cupertino company’s smartphone market share in key countries, according to the latest data from Kantar Worldpanel. The iPhone 6 and iPhone 6 Plus made up almost half of all smartphone sales in the U.S. over a three-month period.

Between them, the new devices accounted for 47.4% of U.S. smartphone sales, Kantar’s November data shows, which is a 4.3% increase over the same period last year when the iPhone 5s and the iPhone 5c were Apple’s newest smartphones.

The iPhone 6 has now been the best-selling smartphone in the U.S. for three months running, with AT&T and Verizon seeing 57% of all sales. Overall, the device now holds a 19% share of the market.

The new iPhones have been just as successful in Europe. Android’s dominance continues with a 69.9% share of the market, but it has fallen 3.2% over the past 12 months. Google’s loss is Apple’s gain — particularly in the U.K., where Android’s share fell 6.7%, while the iPhone grew a whopping 12.2% to claim a 42.5% share of smartphone sales.

In China, the massive variety of Android-powered devices means Google’s platform is still king with an 80.4% market share, and Xiaomi continues to be one of the most successful manufacturers, making up 30.2% of sales during the three-month period that ended in November.

Apple’s increased focus on China is paying off, however, with the iPhone’s share growing 1.1% year-on-year to make up a total share of 18.1%.


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Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...


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