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iPhone Continues to Increase Its Share of Key Markets


Apple’s latest iPhones have done wonders for the Cupertino company’s smartphone market share in key countries, according to the latest data from Kantar Worldpanel. The iPhone 6 and iPhone 6 Plus made up almost half of all smartphone sales in the U.S. over a three-month period.

Between them, the new devices accounted for 47.4% of U.S. smartphone sales, Kantar’s November data shows, which is a 4.3% increase over the same period last year when the iPhone 5s and the iPhone 5c were Apple’s newest smartphones.

The iPhone 6 has now been the best-selling smartphone in the U.S. for three months running, with AT&T and Verizon seeing 57% of all sales. Overall, the device now holds a 19% share of the market.

The new iPhones have been just as successful in Europe. Android’s dominance continues with a 69.9% share of the market, but it has fallen 3.2% over the past 12 months. Google’s loss is Apple’s gain — particularly in the U.K., where Android’s share fell 6.7%, while the iPhone grew a whopping 12.2% to claim a 42.5% share of smartphone sales.

In China, the massive variety of Android-powered devices means Google’s platform is still king with an 80.4% market share, and Xiaomi continues to be one of the most successful manufacturers, making up 30.2% of sales during the three-month period that ended in November.

Apple’s increased focus on China is paying off, however, with the iPhone’s share growing 1.1% year-on-year to make up a total share of 18.1%.

Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...