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HTC to Launch Fitness Products With Under Armour

by Todd Haselton | January 6, 2015January 6, 2015 9:00 am PDT

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HTC on Tuesday announced a new partnership with Under Armour, the popular fitness clothing company. The firm said that it is working with Under Armour to build a “series of products” that will work with UA Record, a new part of Under Armour’s fitness platform that was announced during the 2015 CES.

HTC doesn’t offer a wearable yet, and it decided to pull back on its original promise to sell a wearable before the end of 2014. Today’s announcement suggests that HTC doesn’t just have one new fitness product, but several coming in its pipeline.

“By joining forces with Under Armour, one of today’s most exciting and ambitious leaders in empowering athletes, we are taking the first step on this journey and will provide consumers with a range of connected health and fitness products and services that no other brand can match.”

HTC didn’t reveal any information on potential wearables or when they might launch, but it did say that the first HTC product that will work with UA Record will “launch at a later date,” which means this isn’t just new software for mobile phones that already track some fitness data, such as the number of steps a person takes in a day.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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