The smartwatch market may be shaping up as a two-man race between Google’s Android Wear and the upcoming Apple Watch, but Alcatel One Touch is betting it can beat back the competition with a sleek budget-friendly wearable device. The just-announced “Watch” will cost $149 when it hits the market, runs the company’s own wrist-based OS, and works with both iOS and Android devices.
Alcatel’s software is simple above all else, and the company notes that even your parents should be able to pick one up and figure it our almost immediately. The homescreen features two rows of colorful icons which let you check notifications, control your music, review your recent fitness data and more. Unfortunately there’s no app store, but the company says it plans to add new services down the line.
Where the Watch really shines is its design, which features a sleek metal exterior and a classic wristband clasp. It comes in four different variants, including a sporty red and black model, a minimalist all-white option, and two metal wristband variants. Unfortunately, you can’t swap out the band, but that’s only because it features a clever built-in USB charger that pops out of the tip.
Under the hood, the Watch packs a 210mAh battery, which the company says should last about 2-and-a-half days on average. It also comes equipped with a 1.22-inch display, built-in heart rate sensor, accelerometer, gyroscope and altitude meter.
If you’re in the market for a nice-looking smartwatch that won’t break the bank Alcatel’s new device is a pretty good option. Alcatel said the smartwatch will launch globally and in the U.S. starting around March.