During the CES 2015 trade show in Las Vegas, ASUS Chairman Johnny Shih said ASUS is now shipping 1.5 million Zenfone products each month. To continue its push in the mobile space, Shih introduced the Zenfone 2.
ASUS said the phone has a 72-percent screen-to-body ratio, which means there’s more display on the body and fewer bezels. It also has a full 1080p IPS screen, PixelMaster technology that improves the shots snapped with its 13-megapixel camera and allows you to take better low-light photos that are up to 400 percent brighter than previous generations. ASUS Creative Studio also now includes mini-movie for quickly recording and sharing movies on social networks.
The phone is powered by a 64-bit Intel Atom Z3580 processor that ASUS says is up to 3.1 times faster than some quad core competitors. GPU performance is about 8.1 times faster, ASUS said, noting that it also supports OpenGL 3.0.
It also features 4GB of RAM, which makes it the first smartphone available to consumers to sport that spec.
ASUS also promises a zero-lag input touch experience and that, paired with the processor and RAM, the Zen UI should run smoother than ever before. “It’s designed to be your best companion,” ASUS chairman Johnny Shih said. “It knows what you want, and when you want it.”
Speaking of ZenUI, there’s a brand new version with more personalization options, a “Zen motion” feature that allows you to access apps through gestures. One might draw “e” to access e-mail, for example. Zen UI also features different themes, fonts and icons that users can choose from.
Another SnapView feature lets you separate work and personal accounts, so you can keep secure areas for apps, photos and files, and ASUS suggests this should encourage people to “stop carrying two phones.”
The ZenFone 2 also features a Kids Mode that gives parents control over the apps, incoming calls and times that kids can use the device.
To wrap up on the full specs of the phone: it features a 64-bit “super” quad-core Intel Atom processor, 2GB or 4GB of RAM, a 5.5inch 1080p display, a 13-megapixel camera, a 5-megapixel front-facing camera, Android 5.0 Lollipop and 4G LTE Cat. 6 support.
The Zenfone 2 will be available in March starting at $199.