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Apple Dominated Holiday Smartphone Activations

by Todd Haselton | December 30, 2014December 30, 2014 1:00 pm PDT

New data from mobile analytics firm Flurry suggests plenty of folks received and activated new iPhones this holiday season, and Apple’s figures far surpass those of Samsung, Nokia, Sony and LG.

According to data tracked by more than 600,000 applications feeding information to Flurry’s analytics network, 51.3 percent of all devices activated between Dec. 19 and Dec. 25 were Apple iPhone products, though the company didn’t break down that stat by model. 17.7 percent of all activated smartphones during that time period were Samsung devices, followed by Nokia with a 5.8 percent slice – good news for Windows Phone – and Sony trailed with a 1.6 percent activation share followed by LG with 1.4 percent of the pie.

By those figures, Flurry said that Samsung only activated a single device for every 2.9 Apple devices activated by consumers. “For every Microsoft Lumia device activated, Apple activated 8.8 devices,” the firm explained, noting that app installs on all devices jumped 150 percent as folks loaded up their new smartphones.

Flurry said that while HTC, Huawei and Xiaomi all had less than a 1-percent activation share, that was to be expected, considering the popularity of those OEMs in “Asian markets where December 25th is not the biggest gift-giving day of the year.”

Phablets, likely driven by the new iPhone 6 and iPhone 6 Plus, were also more popular than ever, with a 13 percent share of all activations, in which Flurry also included tablets. By comparison, just 4 percent of all activations in 2013 were phablets, while it was a percentage point lower in 2012.

“If Christmas is a bellwether for the year ahead, we should expect strong performance from iOS devices and a continued shift to the once-derided phablet form factor,” Flurry said.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...