Apple teamed up with Product Red this holiday season to raise funds for AIDS research, and a new report from Re/code details how much money the company actually brought in. An email sent by CEO Tim Cook to his employees reveals that Cupertino and its partners managed to raise a whopping $20 million.
Here’s the full text of Cook’s email:
I’m thrilled to announce that our total donation for this quarter will be more than $20 million — our biggest ever — bringing the total amount Apple has raised for (PRODUCT) RED to over $100 million. The money we’ve raised is saving lives and bringing hope to people in need. It’s a cause we can all be proud to support.
Apple raised that money in two different ways. First, it donated a chunk of profits from sales on Black Friday and Cyber Monday, two of the company’s biggest days each year. Second, it partnered with third-party developers who then donated any profits raised from specific apps and special Product Red items.
Apple’s worked with Product Red in the past, selling exclusive accessories and even red iPods. The company previously revealed that it had raised over $65 million for AIDS research back in September, 2013. You can hit the Apple Store source link below to check out the latest Product Red offerings.