Over the last few years, it seems that Bandai Namco has been interested in creating a different image.
The Japanese company was until recently known as Namco Bandai (that’s, of course, after Namco and Bandai merged). They sent out a press release announcing their new and most recent name, Bandai Namco. That full name, which we rarely used, was Bandai Namco Games.
From April 1, 2015 on, though, Bandai Namco Games will be known as Bandai Namco Entertainment. The company is trying to further its reach once more.
The press release with the news included a blurb about why they’ve changed their name once more.
The BANDAI NAMCO Group operates the game business in Japan and overseas. With the advance of technology and diversification of user preferences, the Group has expanded into new products and service domains that extend beyond its previous game business domain.
With the start of its next Mid-term Plan in April 2015, the Company will change the names of its subsidiaries to widen the definition of their business field to entertainment without limiting them to the present field of games, thus aiming for further growth through new development of service and content businesses that utilize networks.
That bit about diversification of user preferences seems especially telling to me. Bandai Namco wants to appeal to a user base that might be interested in strictly “games” in the most specific sense of the genre.
Whatever the case may be, update your company glossaries. Bandai Namco Entertainment is the name of this company now.