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Ford SYNC 3 Unveiled, And It’s Powered by BlackBerry, Not Microsoft

by Todd Haselton | December 11, 2014December 11, 2014 7:00 pm PDT

Ford on Thursday officially announced SYNC 3, its latest in-car connected infotainment system. Ford has typically partnered with Microsoft to power Ford Sync but tapped BlackBerry’s QNX platform this time around.

Ford said SYNC 3 took comments from 22,000 of its customers into consideration. As a result, it offers a more intuitive user interface touchscreen interface with “modern graphics,” support for gestures, day and night modes and easier controls that Ford says can be likened to the experience you’ll find on your mobile devices. “We considered all the modern smartphones and mobile operating systems and created something familiar but unique,” Ford’s global director of Human Machine Interface Parrish Hanna explained.

SYNC 3 also supports several applications through an AppLink portal, including iHeart Radio Auto, NPR One, Sirius XM Radio, Pandora, Sticher and Spotify at launch, but other developers can build the functionality into existing apps, too. It also supports Siri Eyes Free. Finally, Ford said that vehicle owners with SYNC 3 can update the software over a home Internet connection, which is pretty cool.

SYNC 3 will start to launch in vehicles hitting the market next year.

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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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