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Apple and IBM Release MobileFirst For iOS Apps

by Todd Haselton | December 10, 2014December 10, 2014 9:00 pm PDT

Apple iPad Air 2 vs iPad Air-9

Apple on Wednesday announced that it’s now rolling out the first batch of applications created through its new partnership with IBM. The “MobileFirst for iOS” apps are targeted at the enterprise and take advantage of IBM’s cloud services expertise. The apps are being deployed now, but Apple said that, through its partnership with IBM, it can customize them for any industry and will continue to roll-out new versions.

Air Canada, Sprint, Banorte and Citi are among the first clients to support MobileFirst for iOS, and the new apps should make it easier for employees to interact with company software on-the-go. Customers who use MobileFirst for iOS can also tap IBM for consultation, analytics feedback, help with deployment and more. Additionally, Apple now offers its AppleCare for Enterprise solutions for 24/7 support.

Here’s a look at some of the capabilities offered by the new apps, as explained by Apple:

  • Plan Flight (Travel and Transportation) addresses the major expense of all airlines—fuel—permitting pilots to view flight schedules, flight plans, and crew manifests ahead of time, report issues in-flight to ground crews, and make more informed decisions about discretionary fuel.
  • Passenger+ (Travel and Transportation) empowers flight crews to offer an unmatched level of personalized services to passengers in-flight—including special offers, re-booking, and baggage information.
  • Advise & Grow (Banking and Financial Markets) puts bankers on premise with their small business clients, with secure authorization to access client profiles and competitive analyses, gather analytics-driven insights to make personalized recommendations, and complete secure transactions.
  • Trusted Advice (Banking and Financial Markets) allows advisors to access and manage client portfolios, gain insight from powerful predictive analytics—in the client’s kitchen or at the local coffee shop, rather than the advisor’s office—with full ability to test recommendations with sophisticated modeling tools all the way to complete, secure transactions.
  • Retention (Insurance) empowers agents with access to customers’ profiles and history, including an analytics-driven retention risk score as well as smart alerts, reminders, and recommendations on next best steps and facilitation of key transactions like collection of e-signatures and premiums.
  • Case Advice (Government) addresses the issue of workload and support among caseworkers who are making critical decisions, one family or situation at a time, on the go. The solution adjusts case priorities based on real-time analytics-driven insights, and assesses risk based on predictive analysis.
  • Incident Aware (Government) converts an iPhone into a vital crime prevention asset, presenting law enforcement officers with real-time access to maps and video-feeds of incident locations; information about victim status, escalation risk, and crime history; and improved ability to call for back-up and supporting services.
  • Sales Assist (Retail) enables associates to connect with customer profiles, make suggestions based on previous purchases and current selections, check inventory, locate items in-store, and ship out-of-store items.
  • Pick & Pack (Retail) combines proximity-based technology with back-end inventory systems for transformed order fulfillment.
  • Expert Tech (Telecommunications) taps into native iOS capabilities including FaceTime® for easy access to expertise and location services for route optimization to deliver superior on-site service, more effective issue resolution and productivity as well as improved customer satisfaction.
Apple

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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