T-Mobile on Tuesday announced a new unlimited 4G LTE family plan that’ll be available starting tomorrow, giving customers free reign for just $100 for two lines. This is the only plan of its kind, so T-Mobile says, and takes the frustration out of constantly monitoring a family member’s activity. Now your kid can watch unlimited Netflix and YouTube without going over any limits.
In addition, T-Mobile is also reintroducing a promotion that offered 10GB of data between four lines for $100 per month. The carrier says that it wants to make these plans as straight forward as possible, with no hidden fees or confusion. T-Mobile cites the chaos of the wireless industry as one major reason behind today’s news; between AT&T, Sprint and Verizon, T-Mobile points out that there are around 24 different family and promotional rate plans available to consumers—81-percent of people recently polled by T-Mobile described these plans as “confusing.”
“People are saying loud and clear that they hate the confusion and complexity of the carriers’ shared data plans, and they should,” said outspoken T-Mobile CEO, John Legere. “These plans are purpose-built to do one thing—take money from your pocket and put it into theirs. They threaten you with punishing overage penalties unless you police your own family’s data usage or up your data bucket and spend more every month.”
Legere has never been one to shy away from criticizing the mobile industry, and has made a ton of moves to distance T-Mobile from competitors. The carrier currently offers perks such as unlimited data and texting in 120+ countries, unmetered music streaming and free in-flight messaging, among other things. Every Simple Choice postpaid customer qualifies for the offer, Legere said, adding that the company is, first and foremost, committed to putting customers first.