Starting next year, Google plans to rollout versions of its most popular products designed specifically for children 12 and younger, USA Today reports. The new initiative will start with search, YouTube and Chrome, which are three of the company’s most-used offerings, but could expand to other areas as well.
“The big motivator inside the company is everyone is having kids, so there’s a push to change our products to be fun and safe for children,” said Pavni Diwanji, the Google VP in charge of the new effort.
Diwanji admits that the company’s decision to target children could be considered controversial, but argues that most children are already using Chrome, YouTube and Google Search on a regular basis. The kid-focused products would give parents more oversight and control, while making it easier to create content online rather than just consume it.
It seem like Google is moving forward with plans for a kid-focused internet for all the right reasons, but the company’s every move is still likely to be scrutinized as it releases new versions of its products. That doesn’t mean it’s a bad idea, just one that needs to be developed at a slower pace than the internet giant might be used to.