In an effort to offer a more diverse lineup of products, GoPro is looking to introduce a family of consumer drones. The Wall Street Journal reports the company is looking for ways to expand beyond its action cam reputation, and with drone footage becoming increasingly popular over the last several months, it certainly seems like a natural fit. Unfortunately, GoPro’s drone lineup won’t be available until “late next year,” and will cost somewhere between $500 and $1,000.
For better or worse, the drone market has grown in popularity despite privacy issues and blowback from the FAA. GoPro obviously sees an opportunity, however, and wants to capitalize on its reputation in the action sports industry. Drones are capable of capturing some incredible footage because they offer a unique, bird’s eye perspective. They’re not quite as convenient as strapping a camera to your chest, but imagine the footage you’d get on your next surfing trip.
GoPro recently introduced a new lineup of Hero action cameras, and it regularly provides its products to drone makers. However, one of the world’s largest consumer drone companies, SZ DJI Technology Co. of China, has started using its own in-house camera solution; if more companies started doing that down the road, it could be a huge loss for GoPro, which is why the company may be exploring the opportunity.
GoPro has already established itself as the dominant action cam maker, but it’s definitely behind in the drone race. Despite entering the market late, its existing reputation might be all people need in order for GoPro to gain a strong foothold in the drone market. “Late next year” is a long time to wait, however, so we’ll put our expectations on hold for now.