Sony has managed to release a new flagship phone every six months for the past few years, but it looks like the company could embrace a new strategy starting in early 2015. Reuters reports that the Japanese giant will shift its focus away from mobile and towards more profitable divisions like video games and image sensors as part of a newly announced three-year plan.
The company isn’t looking to get out of the smartphone race entirely, but recognizes that it can’t compete head-on with Apple, Samsung and others. For now, the goal is simply to make a profit off smartphone sales, even if that means a drop in total shipments. “We’re not aiming for size or market share but better profits,” Sony’s new mobile chief Hiroki Totoki told investors.
The company is also planning to cut down its TV division, and Sony even confirmed plans to drop its regular FIFA sponsorship in an effort to save some money. Meanwhile, Sony is still riding high off the PlayStation 4, so it makes sense to invest even more money into video games. Image sensors is another area where the company dominates, providing the camera technology for popular smartphones including Apple’s iPhone and Samsung’s Galaxy Note 4.
Sony isn’t the only firm trying to cut back the number of phones it sells. Samsung recently announced intentions to do the same. Also, Sony has cut back other divisions recently, including its entire PC business, which it said it was selling to refocus on mobile.
Moving forward we may not see quite as many new Sony smartphones released each year, though it’s unclear exactly when the new strategy will kick in. Rumor has it the Xperia Z4 and Z4 Ultra could be launching as soon as January 5, while the company is expected to offer up detailed plans for the future a few months later in March.