Apple’s iCloud service is just OK. It’s solid for keeping information across your devices in sync, and it’s one of the best services out there for backing up your smartphone so that, if you need to replace it, everything is in order. Still, it’s not perfect. iCloud.com is lacking, the iCloud Photos beta service is pretty awful, and the actual act of backing up your data manually, such as personal files, videos and more, isn’t as easy as it should be. It’s not close to Google Drive, Dropbox, OneDrive and competing services.
Maybe we now know why.
A new report from The Information suggests there are “deep organizational issues” within the iCloud team at Apple. Or, rather, the lack of an actual team, apparently. “One person close to the company says Apple is taking some steps to build some common cloud technology but has moved slowly in part because it’s used to projects residing in isolated teams,” The Information said. The report, cited by 9to5Mac, suggests that there’s nobody actually leading the group in charge of developing these new features that have been promised for iCloud, which is probably one reason why iCloud Photos beta and, in general iCloud, is so disjointed.
The Information said that iCloud Photos, internally codenamed “Hyperion,” was the brainchild of Steve Jobs and that it was originally, as we all already know, supposed to launch in tandem with OS X Yosemite and iOS 8 with an OS X application that replaces the current iPhotos app. That hasn’t happened yet, unfortunately, and we might not see the application launch until next year.
Apple isn’t perfect – no company is – but iCloud is central to all of its products and, it seems, that it should probably get everything in order sooner rather than later.