Is there anything Amazon can’t do? The company already dominates online sales, offers a solid media streaming service and even makes a Bluetooth speaker that double as your digital assistant. Now, the Internet giant may be eyeing the hotel-booking business as well with an upcoming service called Amazon Travel.
The new Amazon site could launch as soon as Jan. 1, according to a new report from Skift citing three anonymous hotel representatives. Amazon is reportedly approaching independent hotels, extending an offer to only a few in each destination based on their TripAdvisor rankings. If a hotel accepts the deal, it could trade placement on the upcoming website for a 15 percent commission on prepaid bookings.
The new site could also help Amazon sell more products by targeting customers based on their travel plans. For example, if you book a hotel on the beach you might start seeing ads to buy a new surfboard. Amazon Travel is focused entirely on hotel bookings for now, though it could expand to offer flights and other tourism-related services in the future.
Skift also points to one job listing for a Market Manager in New York to help expand the “travel category” within Amazon Local. “Our ideal candidate has extensive sales experience, travel industry experience, and a terrific reputation for achieving goals and insisting on fantastic customer relationships,” it reads.
If Amazon Travel is a success, it could help bring in more business for smaller hotels that are struggling to compete with the big chains. Of course, it would also mean more money for Amazon, though that may just be a drop in the bucket considering how much the company already brings in.