Amazon is giving Fire tablet owners a free six-month subscription to The Washington Post. The app will be added to devices automatically via a software update, and when the free trial is up, users will be charged just $1 for an additional six months of access.
Amazon founder and CEO Jeff Bezos acquired The Washington Post for $250 million back in August 2013, and we’ve been wondering how to two companies may be brought together ever since. It seemed inevitable that Bezos would eventually use Amazon’s incredible marketing prowess to boost Post subscriptions, and the first move is great news for Fire users.
In an upcoming software update, anyone who’s purchased a Fire HD or Fire HDX tablet within the last few years will have the Post app automatically installed on their device. They don’t have to use it, of course, and they can choose to remove it again if they wish — but those who do use it will get unlimited access free of charge for the first six months.
After that free subscription is up, Fire owners will be able to get another six months for just $1. If they wish to continue reading The Post on their tablet after that, it will likely cost between $3 and $5 a month, but Post officials are still to decide on the subscription fee.
In comparison, a monthly subscription to The Wall Street Journal, which includes access on tablets, smartphones, and via the web, is priced at $28.99. The New York Times, however, charges just $5 for access to its tablet app and website.
Amazon also plans to bring its Post app to other Android tablets and to the iPad early next year, though it seems the free trial will remain a Fire tablet exclusive.