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Say Goodbye to the “Free” Button in Apple’s App Store

by Todd Haselton | November 19, 2014November 19, 2014 6:00 pm PDT


You can say goodbye to that sometimes misleading “free” button in Apple’s app store. Apple has officially changed the button to now say “get” instead of “free” inside the desktop and mobile versions of its application storefront. The changes were first spotted by¬†9to5Mac and the switch appears to have been made on Wednesday.

Apple very likely changed the wording of its app store to avoid any possible arguments from customers who downloaded apps that they thought were “free” but ultimately required in-app purchases to enable additional functionality. It also probably helps Apple skirt lawsuits wherein parents complain kids used a “free” application to download hundreds of dollars worth of in-app goodies.

You should see the changes reflected in your app store now, too. It’s likely we’ll see other app stores follow suit. Google, for example, has been under fire from the European Commission and has already agreed to stop using the word “free” to represent “freemium” applications, though those changes haven’t been applied to the Google Play Store yet.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...