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Nintendo Thinks Super Smash Bros. Will Double Wii U Sales

by Ron Duwell | November 14, 2014November 14, 2014 6:00 am PDT

Super Smash Bros Marth (11)

Mario Kart 8 was a huge hit earlier this year, and its success pushed the Wii U’s sales to double year-on-year for what it had been seeing by that point. Now with its effects lingering away, being replaced with tasty DLC, Nintendo is placing  hope on Super Smash Bros. to do the same thing.

Speaking with Bloomberg, Nintendo of America President Reggie Fils-Aime says that “The launch of Mario Kart 8 has essentially doubled our Wii U sales year-on-year.”

“Our expectation is that the sell-through for Smash is going to be very strong, certainly on par with what we saw with Mario Kart 8. We think the impact on hardware will be similarly dramatic.”

Nintendo has also stated that Super Smash Bros. pre-orders have crossed the pre-orders seen by Mario Kart 8, so it is already guaranteed to be a hit once it reaches shelves. How much of a shelf-life it has remains to be seen, but seeing how the franchise has always done well to get consoles off the shelves for years to come, I think Nintendo knows what it is talking about here.

Reggie further commented on Nintendo’s philosophy and how it is approaching its competition with Sony and Microsoft.

“Consumers buy the hardware so they can play the software. When you have a robust library of games, that’s when consumers jump in.

Each one of us has the same amount of time every day. We eat, we sleep, our kids go to school, we go to work. Everything else is entertainment time. And we focus on that time.”

Sounds like a plan to me. Super Smash Bros. is bound to sell a lot of software, and with the series’ history as evidence, it is bound to sell a lot of hardware also. It can be wondered how much of an overlap both it and Mario Kart 8 see in those pre-order and sales numbers, but I do know that a lot of Nintendo fans have been holding out to wait for a stronger library. This is about as strong as its going to get for a while…

At least, until The Legend of Zelda comes out, then Star Fox, and possibly Metroid. This is the thing about Nintendo that nobody else can replicate, the security of knowing what is to come.

Bloomberg

Ron Duwell

Ron has been living it up in Japan for the last decade, and he has no intention of leaving this technical wonderland any time soon. When he's not...

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