Microsoft today unveiled the first smartphone that carries its own logo in place of Nokia’s. It’s called the Lumia 535, and it’s a low-cost device with two major selling points: A large 5-inch display, and a 5-megapixel front-facing camera.
If you thought Microsoft would make a big statement after dropping the Nokia name, you’re going to be a little disappointed. The Lumia 535 is certainly an attractive device — sporting the brightly-colored plastic we’ve become accustomed to from Lumia handsets — but this is very much an entry-level handset.
In addition to its 5-inch qHD (960×540) display, the Lumia 535 has a quad-core Snapdragon 200 processor clocked at 1.2GHz, 1GB of RAM, and 8GB of internal storage. There’s also a 5-megapixel camera on its front with a wide-angle lens, and a 5-megapixel camera on its back with an LED flash.
The Lumia 535 does not offer 4G LTE connectivity, but it does boast a microSD card slot. Users will also be able to swap its back panels to change the look of the device, and you’ll be able to purchase them separately in green, cyan, orange, black, and white.
The Lumia 535 is powered by Windows Phone 8.1 with Cortana, and all of the Microsoft services you expect to see on the company’s own platform are pre-installed — including Skype, OneDrive, OneNote, and Office.
Microsoft will be making the Lumia 535 available this month in both single- and dual-SIM variants, and prices will start at around €110 (approx. $135). Asian markets will see the device first, following by Russia and the Middle East in the coming months, then Africa and Europe.