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Nintendo Might Let Third-Party Companies Tap Into amiibo

by Ron Duwell | November 10, 2014November 10, 2014 1:30 pm PDT

While the Nintendo faithful patiently wait to see if the amiibo figurines become a huge hit or not, the company itself is operating under the assumption that they already are. Mario Kart 8, Hyrule Warriors, Captain Toad: Treasure Tracker, and of course, Super Smash Bros. are all primed and ready to be supported by the first line-up, but is Nintendo going to extend the powers of these figurines into all that third-party support it has…?

Well, the possibility is there. Speaking with IGN, Licensing Manager Damon Baker claims that there is already interest with other companies, and Nintendo might be willing to branch out.“We’re having those conversations and we’re still early on because amiibo isn’t even going to launch until later this month”

“We’re excited to see how that pans out but there’s a ton of interest from our third-party partners and we’re looking at what makes sense in terms of business models and levels of integration. There are really creative ideas that are coming through and we are working towards some opportunities for next year.”

Naturally, the amiibo figures are expected to work in games that star the aligning character, but Nintendo characters don’t often appear in games from third parties. Unless characters prove to have abilities beyond their own franchises, how can the amiibos even work? Will that Prince Marth toy pitch in to a Rayman or Bayonetta game, or will Nintendo just have to make action figures of them as well and pay the licensing fees?

With logic like that, this movement might have the potential to expand beyond Nintendo. It’s grand thinking, I know, but I’m not the only one who has some classic Capcom and Konami characters I’d like to see pop up. Mostly a little guy named Mega Man…

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Ron Duwell

Ron has been living it up in Japan for the last decade, and he has no intention of leaving this technical wonderland any time soon. When he's not...

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