Apple Insider reports Apple will open select brick and mortar retail stores at 8 a.m. local time on Black Friday (Nov. 28) in the U.S.—that’s a few hours earlier than typical operating hours, but later than when Apple opened its doors last year. All the way back in 2011, Apple opened some stores at midnight to accommodate the rush of bargain-hunting shoppers. Apple apparently chose not to open its doors earlier this year because of slower sales in 2013.
It doesn’t sound like all Apple stores will participate in the Black Friday rush. Apple Insider says it called around to some stores around the U.S., and many said they’d open during regular hours; some said they might open an hour earlier at most. It’s unclear what deals Apple will offer when the rush does kick off, though we’ll probably hear something more official soon. Last year, Apple chose to offer gift cards to customers in the U.S. rather than huge discounts.
Black Friday really isn’t that far off, but it doesn’t appear Apple is all that interested in participating in one of the craziest shopping days all year. If you want an iPad Air 2 or iPhone 6, it’s unlikely Apple will offer any killer discounts. However, you might find a decent deal on Apple gear at other retail locations such as Best Buy, Target or WalMart. Hopefully we’ll catch of glimpse of ads for those stores soon.